6 Eye-Catching Graphics That All Blogs Need

I don’t claim to be good at making graphics.

Nor do I have an ounce of artistic talent.

In fact when I was 8, my art teacher wouldn’t let me have a pair of scissors because I was too clumsy

With all that said, I’m a firm believer that images can enhance the quality of any blog.

That’s why recently I’ve been working hard to improve the overall visual experience for readers.

The following are six types of graphics I’m currently using on this blog.  Each is specifically designed to enhance the quality of the written content:

#1 – Use Stock Photography

Many people get photos by using Google Images.  Of course these pictures can work, but you also run the risk of ripping-off other peoples copyrighted images.  Not a good thing.

There are some free sites that offer 100% legal alternatives with no attribution required:

  • Public Domain Photos
  • #1 Clip Art
  • Hassle Free Clipart

#2 – Grab Flickr Graphics

Flickr has high quality photos taken from average people like us.  Sure some of the photos are amateurish, but there are many that are simply awesome.

Not all photos on Flickr can be used on your blog.  All photos are saved there under Creative Commons license.  But the Photo’s that are licensed as “Attribution Only”  are free to use as long as you give credit back to the originator.  A great way to do this is to link back to the picture on Flickr.

#3 – Create Sub-Header Graphics

Sometimes Word Press really annoys me.  They make it really hard to create headers that truly break apart the text on a blog post.  It doesn’t matter if you use H1, H2, or H3 tags.  Most of them look the same.

A lot my posts start at 2,000 words.  That’s a lot of text for people to read if there isn’t some sort of section break.

Recently I start adding “sub-header graphics” to my blog posts.  These images break apart the sections for a blog post.  In my opinion, this is makes it easy for the reader to navigate through lengthy content.

#4 – Use Snag It Graphics

Snag It {affiliate link} is a tool that I literally use every day.  It’s great for pulling screen shots and adding images to them.

For instance, here’s an image I created for a new report I’m writing:

I’ll admit the images aren’t pretty.  But I feel they do an adequate job of demonstrating a concept to readers.  Since I run a blog about the Internet lifestyle, I often need to show an online process.  Snag It lets me do this without wasting a lot of time.

#5 – Design a Footer Advertisement

One of the things I advertise on this blog is my information product: Affiliate Marketing without the Bulls**t.

Recently I started using a neat trick I like to call a ‘ninja advertisement.’  This is an ad that uses the same font (and font size) as the rest of my content.  Plus it has a red arrow with text that looks like a hyperlink.

The idea here is to have an advertisement at at the end of every post which gives readers a place to go after they’ve read my content.  Yes, it’s sneaky.  But it’s a really effective way to drive traffic to a monetary offer.

#6 – Outsource Banner Ad Creation

I said this at the beginning of this post.  I’m not an expert at graphics.  And that’s why I outsource the creation of any sales images.

One sales image I regularly use is a banner advertisement.  The problem is I hate most of the images that  affiliate programs provide.  Why?  They don’t do what they’re supposed to do – Get people to click on them.

Frankly, most banner ads are ineffective because they don’t follow the principles of  direct response marketing.  These images might look good.  But they’re not intriguing enough to get clicks.

What I suggest is to create your own ads for whatever you’re promoting.  Treat them like a headline of a sales page.  Use good copy to create curiosity.  Then create a reason that people will want to click on one of these images.

You might think it’s expensive to create a banner advertisement.  Actually this is something you can outsource for five bucks on a site like Fiverr.  You’d be surprised at how easy it is to find someone to create a decent looking sales image.  The trick is to know exactly what you want on the ad before hiring a designer.  This makes it easier to find the right person for the job.

robert

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